SugarBee® at South Beach Food & Wine Festival 2023

Late February, sunny blue skies and warm breezes in South Beach Miami can only mean one thing – a gathering of the top chefs, Foodies, Social Foodie Influencers and flavor seeking consumers flocking to enjoy all the famous culinary events that are organized by the Chaplain School of Hospitality at Florida International University at 4 days and nights of the South Beach Wine and Food Festival.

Throughout all 4 days of packed attendance at SOBEWFF events, attendees welcomed SugarBee® apples and the team of growers, marketers and SugarBee® mascots with open arms. The SugarBee® mascot once again created her own Buzz engaging with consumers of all ages to help tell the origin story of the SugarBee® apple.

Hear what some of the SugarBee team members have to say about their SOBEWFF 2023 experience:

“Our SugarBee® team was thrilled to provide a discriminating audience of food lovers with a sample of our SugarBee® apple. This apple with its flavor notes of caramel, honey and molasses was a cold, inviting treat in a sea of scrumptious food and beverage offerings at SOBEWFF events. And sending consumers home with a whole apple was an amazing bonus for everyone! We look forward to more events such as this and the opportunity to share SugarBee® with consumers.” – Lorinda Oscarson, Chelan Fresh

“It was absolutely incredible to see the reaction of people sampling SugarBee® apples and their excitement to have something fresh and delicious during the Grand Tasting event!  SugarBee® apples were a standout even in the midst of America’s top brands, from BMW to Coca Cola, consumers were delighted to learn about, taste and take home SugarBee® apples. The interaction with the mascots, watching adults dance and pose with kid-like excitement, was definitely a highlight and something I think all of the attendees will remember.” – Danelle Huber, CMI

“The South Beach Wine and Food Festival provided a unique, fun opportunity to interact and engage with our consumers. With so many events taking place throughout the weekend, we were able to connect with thousands of shoppers and introduce them to our delicious SugarBee® apples. Our lone fresh produce item at the SOBEWFF was surprising to many, but the positive feedback we received each time they bit into a sweet SugarBee® validated our presence.” – Kaci Komstadius, Sage Fruit

“We had hard working but fun-filled days and how could you not smile while being able to tell SugarBee®’s story and providing a taste of those apples at South Beach! It was really nice to see, first-hand, our growers being able to interact and tell their stories directly to consumers. I really enjoyed being able to work alongside our “do-it-all” group which comprised of corporate and agency team members, growers, influencers and even mascots!” – Priya Wolfe, Mosaic

“Being able step out from behind the screen and join the SugarBee® team in person for SOBEEWFF was an educational treat. Putting faces to the names, learning from the growers, and experiencing the pure joy in the patrons faces when they take a bite a delicious SugarBee® apple was an unforgettable joy. I won’t forget!” – Valerie Musser, Chef Lenny & Sons